AI Marketing Tools Every Real Estate Pro Should Know About

Welcome to the Property AI Tools Newsletter!
Thank you to all of the new subscribers who joined us in the past week.

Just in case you missed the announcement at the bottom of last week’s post, Top AI Risks Every Real Estate Professional Should Know, we are launching a new slack community to help you learn about AI, share knowledge, discuss AI tools and connect with likeminded real estate professionals and tech founders. If you’re interested in being one of the first members, simply respond ‘interested’ and you’ll be added to the waitlist.

Today I’ll be exploring:

• AI tools to help you to identify and analyse new leads

• Tools to engage your audience and increase brand visibility

• Tools to help you virtually stage photos to enhance the appeal of your listings

Automate Lead Generation and in-depth deal analysis

Use Case: Find and categorise potential buyers. Use AI to simplify this process by analysing data to pinpoint prospects who are most likely to convert.

1. Leadflow – (USA) Use this tool to Identify the most promising property deals and rate them based on their potential for Flips, rental or a fast sale. Filter your leads based on specific criteria to ensure you have a continuous flow of qualifying leads to pursue. You can also use this tool to create a super list of buyers, lenders and sellers.

2. Spectre – (UK) Use AI to intelligently prospect and identify potential sellers within your patch. Create an automated and targeted direct mail campaign to engage your prospects to secure new instructions for your agency. Spectre also has a social media suite to help you craft the perfect posts and maintain your brand visibility on social media platforms.

3. Archistar – (Australia, USA, Canada) Use this platform to unlock the best value of any site. Conduct in depth feasibility studies to determine whether development opportunities are viable and use AI to visualise a variety of design concepts and configurations to maximise the site’s potential.

Personalised Advertising Campaigns

Traditional marketing often casts a wide net, but AI enables you to focus on the customers and deals that truly matter. AI-powered platforms use browsing data, search activity, and behavioural patterns to create ads that perform well and resonate with your audience. For instance, someone browsing beachside villas might see targeted ads showcasing similar listings in a specific region.

Use Case: Promote your agency and listings with compelling copy and high performing ads. Use AI to create, schedule and analyse marketing efforts.

1. Blaze – Use this tool to create eye catching and on-brand content to advertise listings, create informative content, marketing copy and visuals. Schedule your content weeks in advance to automate your marketing efforts.

2. AdCreative AI – Use this tool to create over 100 visuals in a few seconds. Generate high performance ad campaigns designed to increase conversion and promote your listings. This tool is also capable of tracking your competitors’ campaigns so you can keep an eye on what’s working within your market.

Virtual Staging Solutions

Virtual staging enables you to present properties in their best light without the logistical challenges of physical staging. AI virtual staging platforms let you transform blank spaces into professionally designed interiors within minutes. These tools can shift the perception of unfurnished listings, making them more appealing to potential buyers or renters.

Use Case: Virtually stage/furnish property listing photos without altering the structure of the room. Use AI to create realistic photos that can be used for marketing listings.

1. IACrea – This tool transforms the way you envision and design spaces. With a few simple clicks, you can redesign and decorate any room for a fresh and stylish look. Ideal for visualising refurbishment projects and for dressing empty rooms for listings.

2. Virtual Staging AI – This tool allows you to declutter, furnish and add contents to your high-resolution photos. Use this tool to create imagery for brochures, listings and design packs.

Conclusion

Finding the right AI tools to match your business operations and workflow is an important part of setting yourself up for success and remaining competitive.

Take the first step by exploring these tools and implementing a solution that addresses a productivity gap in your team.

Thanks for reading, don’t forget to bookmark this email so you can refer back to it in future.

Signing out!

Danielle